taitzdesign.com ← All work
Slalom · 2009–2024

Fifteen years leading design for big companies

Clients came with messy business problems, not briefs. My job was to find the real problem, get a room full of people to agree on it, and design something engineering could build.

Role
Director, Experience Design
Team
Supported and mentored a team of 15 designers
01 · How the Work Went

Big companies rarely know exactly what they need. The work was to sit with their teams for months, figure out what was actually broken, and hand over designs engineering could build. Most of this is rebuilt from my original comps. Where client data or names appear, they are made up.

  • Finding the real problem behind what the client asked for.
  • Getting large teams who disagree to agree on what to build.
  • Designing the plain, everyday parts engineering actually needs.
  • The same judgment I use now when I build with AI.
02 · The Work
01 Delta Air Lines DeltaNet Conducted 40+ interviews across divisions, designed a dashboard fully customized for each division to centralize communication and tools. 2018 · User research, Card sorting, Wireframes, Design, Style guide User research, Card sorting, Wireframes, Design, Style guide 2018 02 Cox Business Online Business Account Management Interviewed users, built an executive prototype, and designed the self-serve portal for business phone accounts. 2020 · User research and interviews, Executive prototype, Design system, Design User research and interviews, Executive prototype, Design system, Design 2020 03 Purchasing Power Mobile App Interviewed stakeholders, found where sign-ups failed, and designed a phone-first sign-up and prototype. 2018–19 · Stakeholder interviews, User research, Design, Prototype Stakeholder interviews, User research, Design, Prototype 2018–19 04 Floor & Decor Wayfinding Researched how customers find their aisle and designed the signs, shown to executives in photos of real stores. 2019 · User research, Executive prototype User research, Executive prototype 2019 05 Coca-Cola Volume Performance Researched, designed, and built the front end of volume performance dashboards. 2018 · Research, Design, Front-end development Research, Design, Front-end development 2018 06 Secureworks Red Cloak Researched analyst workflows and set the design direction for a live network map and investigation flows. 2018 · Research, Workflows, Design direction Research, Workflows, Design direction 2018 07 Cox Communications Cox One Researched, designed, and built the front end of a shared homepage for field, sales, and headquarters staff. 2017 · Research, Design, Front-end development Research, Design, Front-end development 2017 08 IHG Branding and Marketing Designed the information architecture and pages for a marketing portal shared by 13 hotel brands. 2017 · Research, Design, Front-end development Research, Design, Front-end development 2017 09 IHG Guest Booking and Sign-in Mapped how guests book and sign in on the web, by phone, and at the front desk, then wireframed the fixes and a roadmap. 2017 · Workshops, Journey mapping, Wireframes, Roadmap Workshops, Journey mapping, Wireframes, Roadmap 2017 10 SunTrust Intranet Templates Designed page templates and a component library that page authors could build with. 2015 · Research, Design, Front-end development Research, Design, Front-end development 2015 11 Boys & Girls Clubs of America Communication Hub Designed one place for files and news, shared by the national office and local clubs. 2014 · Research, Design, Front-end development Research, Design, Front-end development 2014 12 AT&T Marketing Repository Designed and built a front end on SharePoint so marketing could find and track its files. 2011 · Research, Design, Front-end development Research, Design, Front-end development 2011 13 Cox Enterprises Daily Dash Designed a widget intranet that separates required alerts from optional ones. 2011 · Research, Design, Front-end development Research, Design, Front-end development 2011 14 Coca-Cola Compensation Recommendation Tool Designed a tool for merit and bonus decisions against guideline ranges and budgets. 2009–11 · Research, Design, Front-end development Research, Design, Front-end development 2009–11 15 AT&T Corporate Owned Retail Designed a full-screen map portal for store planning and site decisions. 2009 · Research, Design, Front-end development Research, Design, Front-end development 2009 16 Coca-Cola Enterprises Coke.net Designed a B2B site where businesses sign up to sell Coca-Cola products, suppliers apply to work with Coca-Cola, and existing accounts get order forms and program resources. 2009 · Research, Design, Front-end development Research, Design, Front-end development 2009