AT&T · 2009 · with Slalom

Store planners needed a map and a spreadsheet at once

AT&T's retail team plans and builds its own stores. Their questions mix where and what: which southeast stores open in 2012, and which of those have signed leases? I designed a portal that answers both on one screen.

UX lead at Slalom. Research, comps, and production design on a cross-functional team.7 comps, built on Bing Maps

The problem

Every location carries a lot more than an address:

/Build type, store type, and design details.

/Square footage, lease status, and the condition of the space.

/Project status, sales forecast, and opening date.

/AT&T organizes by regions and markets, not states.

/The work usually ends in a deck or a meeting, so the data has to be easy to get out.

Redrawn in 2026 from the 2009 comps. Every function, label, and number matches the originals. I simplified the old chrome, swapped the Bing map for a quiet one, and used AT&T blue as the only accent.

The map stays put

The map fills the page. Filters sit on top of it. Results, details, and favorites slide in over the map, so you never lose your place.

mapResults as pins. Filter by region and market on the left.

Pins tell you something

Two pin styles show two states, and each pin shows its build year ('10, '11, '12). You can read the opening schedule before clicking anything.

thumbnailsThe same results with location cards open on the map.

Three views, same results

The same 46 results show as pins, as cards on the map, or as a grid. The count stays the same across all three, so it's clear it's one search. The grid adds sorting and a card-size slider.

Details by department

Tabs follow the teams who use them: project, design, technology, leasing, and financial. Next to the specs are photos and video of the actual store, because people need to see the space.

detailLocation detail, with storefront photos from the original comp.

Save the search, not just the store

Favorites holds saved searches like “Southeast 2012 Locations” next to saved stores. People ask the same question every week, so saving the question helps most.

favoritesSaved searches next to saved locations.

What made it work

Panels slide over the map instead of opening new pages, in 2009.

One set of results, three views, same count.

Pins that show status and build year.

Saved searches as well as saved stores.

Share, favorite, print, and export always in the toolbar.

Outcome

It shipped and became the place the retail team went for store projects.

/Real-estate and construction teams found project details without calling around.

/Adoption grew steadily after launch.

/Users rated it much easier than the tools it replaced.