Six very different visitors, one website
Coke.net is the business side of Coca-Cola, for people who sell, ship, or service the product. A store owner, a small supplier, and a bottler looking for an order form need very different things. I designed a site where each one finds their own way in.
The top navigation names each audience. Each one has a different job to get done:
The navigation is organized by who you are
Each tab is for one audience. The active tab turns the top of the page Coca-Cola red, so you always know where you are. The sales page asks its question in the headline and answers with four photos instead of four paragraphs.
Signed in, it's about deadlines
After login, the sales pitch goes away. The right side shows dates and announcements, and the main thing on the page is a list of order forms sorted by deadline, each with a PDF. The goal is simple: nobody misses an order window.
Program pages start with people
Supplier Diversity opens with a photo, one headline, and one button. Then it answers the four questions applicants actually ask: who qualifies, the principles, mentoring, and what’s coming up.
Navigation by audience, for six unrelated groups.
A full-width color change shows where you are.
Public and signed-in pages do different jobs.
Red only for the active tab, links, and buttons.
Product photos instead of decoration.
It shipped and became the front door for Coca-Cola's business partners.